For locally owned small businesses having a marketing strategy online is not an option anymore, it’s a must to get a continuous recognition and build your presence online. No longer do most people sift through the Yellow Pages for locating a local trades person or supplier, almost 80% of people use the internet either on a mobile phone or home computer. The number will continue to grow over the next few years so the best time to begin marketing is today.
Listing in business directories go a long way in helping you get local prospects, Google even puts more emphasis on local directories more so than in the past. Unless you have the budget to hire a part or full time SEO person the best way to (and free) is to work on listings. Some paid, some free, but the more exposure you have and the sooner you begin will benefit you in more sales.